Release Details
Sabre introduces new airline storefront, the next generation of air shopping
Beginning today, the new airline storefront capabilities are available via Sabre's shopping APIs, which travel retailers can leverage to build a bespoke storefront and enhance their customers' experience. Sabre expects to launch the new capability for travel agencies via
Powered by Sabre's shopping APIs, new airline storefront provides digital "shelves" that organize the breadth and depth of an airline's offering in a side-by-side display to help travelers shop with confidence and make better buying decisions to meet their personal needs. For airlines, the new airline storefront supports differentiation and more merchandising opportunities in the indirect channel, with flight search results displaying several product offerings for an individual flight. For travel buyers, it allows for efficient comparison shopping across several flight options and helps travelers choose the offer that is right for them.
"Airlines have invested in differentiating their brand in a number of ways. While this creates greater choice for travelers, it also presents a challenge – it's easy to understand the cost, but harder to understand what the experience will be," said
Through an API pilot program to test the new airline storefront capabilities, Sabre has partnered with multiple agencies including
"Our customers demand choice paired with convenience and simplicity – this is not always the case with today's airline shopping experience. Consumers want to compare products and offers quickly and efficiently, just as they do in a shop," said
"In today's world, travel agents are under increasing pressure to ensure that travelers receive the offer that is right for them based on their specific needs and preferences," said
New airline storefront delivers initial shopping results that include airlines' complete product lines. It eliminates confusion caused by different fare naming conventions and organizes a broad set of inventory across multiple airlines to enable improved comparison shopping.
The launch of the new airline storefront is another important step towards Sabre's vision to create a new marketplace for personalized travel.
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