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Sabre Extends its Distribution Agreement with United Airlines
With travel restrictions beginning to lift, Sabre's technology will enable the airline to effectively market and sell its expansive roster of fares globally through the Sabre global distribution system (GDS), reaching more than 425,000 travel agents, and the travelers they serve, across the world.
"As the industry moves into recovery, distributing air content to high value travelers through Sabre's global travel marketplace will play a key role in the airline sector's success," said
This renewed agreement also supports the companies' existing collaboration on NDC. The two companies continue to collaborate on bringing to market additional NDC-enabled capabilities. Sabre's NDC-enabled solution is fundamental to providing travelers' access to the best personalized offers.
"United is pleased to provide its customers with its content through Sabre connected travel agents. We also look forward to continuing our work with Sabre on NDC to bring the full benefit of our rich, personalized, NDC content to all travelers who book through this channel," said
United was Sabre's launch partner when Sabre first introduced its NDC-enabled offers for flights across United's global network and the airline will continue distributing competitive global content to the hundreds of thousands of travel agents as well as the thousands of corporations who rely on Sabre's marketplace to shop, book and manage travel.
Sabre remains committed to leading on the development of next-generation retailing, distribution and fulfilment solutions that benefit airlines, travel retailers and consumers. Underpinning that commitment is the continued need to offer the most relevant content through the Sabre GDS. Every year, the company renews agreements with hundreds of airlines to continue to provide the robust travel platform on which airlines and agency rely.
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