Release Details
Sabre scales agentic AI deployment as Ultra Group expands globally under Linex
The rollout coincides with a transformative new chapter for
At the center of this evolution is Sabre's Agentic AI technology – which is helping shift the travel industry from theoretical AI frameworks to practical, production-ready agentic workflows. The server acts as a secure, intelligent translation layer, enabling autonomous AI agents to interact directly with the complex language of travel.
Built on the Sabre MCP Server,
"This milestone with Linex is exactly the type of practical, high-impact business outcome we designed our MCP server to deliver," said
As more journeys start in conversational and AI-driven environments, loyalty programmes must evolve to operate seamlessly within those interactions – connecting rewards, offers and servicing directly into the flow of planning and booking. By combining Sabre's agentic AI capabilities with
"Partnering with Sabre ensures our platform is built for the future as we expand," said Andres Peláez, CEO of
This milestone reinforces Sabre's focus on turning MCP-enabled AI into practical business outcomes – and highlights how partners are using those capabilities to support larger strategic transformation.
Sabre took an early leadership position in bringing agentic AI into travel, recognising that the next wave of innovation would come from systems capable not just of responding to requests, but of executing complex, real-world tasks across the travel journey. The MCP Server was developed to enable this shift – providing a standardised way for AI agents to connect to Sabre's platform and act across shopping, booking and servicing workflows.
Today, that strategy continues to take shape in practice, with a growing number of customers actively testing, piloting and moving into production with MCP-enabled use cases across a range of operational and customer-facing applications
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About Sabre
Powering the agentic revolution in travel. Sabre is an AI-native technology leader, backed by one of the world's largest travel data clouds. With AI at its core and operating at unparalleled scale, Sabre transforms insights into innovation, empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Sabre is built on an open, modular, cloud-native architecture and serves as the backbone for both established leaders and bold, new disruptors, guiding them to the next age of travel retailing through intelligent, connected, and personalized experiences. For more information visit www.sabre.com.
About Linex Loyalty: A Trusted Partner in Loyalty Management
Linex is a comprehensive, one-stop-shop solution that manages entire loyalty programs from conception to operation, covering everything from user engagement to a vast universe of points redemption options. Its core solutions include:
- Linex Mint: Features one of the market's most advanced accrual engines to customize how dynamic rewards are accumulated for specific users.
Linex Marketplace : Provides a dynamic marketplace with unlimited redemption options, leveraging a suite of AI assistants to create personalized redemption experiences for users.- Linex Engage: Focuses on user behavioral data analysis and targeted marketing campaigns to increase engagement and optimize program performance.
About Ultra Group/Linex Travel: The Expert in Travel Loyalty
Ultra Group, now called Linex Travel and owned by Linex Capital, is the leading travel loyalty redemption technology provider in the banking vertical, serving over 30 bank clients across 12 countries in Latin America. Operating with offices in Colombia, Panama, Mexico, Peru, and Ecuador, Linex Travel seamlessly integrates with financial institutions' rewards programs, enabling users to redeem points globally for hotel bookings, airline tickets, car rentals, and unique experiences.
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Liz Hands
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SOURCE Sabre Corporation