Release Details
Sabre and Cheetah Digital join forces to drive powerful, next-generation customer loyalty programs for airlines
The joint effort enables Sabre customers that use Cheetah Loyalty as part of the Sabre Commercial Platform to not only manage loyalty programs, but also better market to consumers in the digital age, strengthening carriers' abilities to retain and attract customers while spurring new revenue.
With Cheetah Loyalty, brands are able to create comprehensive marketing programs that deliver unique experiences and engage customers in new ways – from acquisition to loyalty. Unlike traditional loyalty management solutions that only recognize and reward customers' transactional behavior, Cheetah Loyalty synthesizes millions of digital signals, providing real-time behavioral, transactional and contextual data of loyalty members. With meaningful insights into customers' behaviors and values, marketers are better enabled to personally recognize and reward loyal behaviors across mobile, web, social, email, mobile app, and point-of-sale touchpoints.
"The competitive travel industry is increasingly driven by personalization and real-time data activation, and we value the opportunity to innovate with a recognized leader such as Sabre," said
Sabre's airline customers will have richer portraits of their travelers, informed by traditional profile indicators, as well as more robust predictors, such as preferences shared on social media and customer segmentation using machine learning insights. In addition to the ability to create targeted offers, airlines will have access to ready-to-run mobile apps for consumer engagement and transactions, real-time engagement analysis and data identifying potentially high-value customers.
"Customer loyalty is at the core of the Sabre Commercial Platform," said
About Sabre Corporation
About Cheetah Digital
Cheetah Digital is the world's largest independent enterprise cross-channel marketing technology company. We provide a unique combination of technology and in-house professional services that marketers require to manage the breadth of data they possess and to deliver on the complex channel execution required to create lasting customer relationships. We are a business partner to the world's best brands, including
SABR-F
Media Contacts:
Sabre
Cassidy.Smith@sabre.com
BLASTmedia for Cheetah Digital
cheetahdigital@blastmedia.com
View original content to download multimedia:http://www.prnewswire.com/news-releases/sabre-and-cheetah-digital-join-forces-to-drive-powerful-next-generation-customer-loyalty-programs-for-airlines-300871820.html
SOURCE