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Biman Bangladesh Airlines adopts comprehensive suite of Sabre solutions to drive revenue growth through digital transformation
Under the new agreement, Biman will adopt the SabreSonic Passenger Service System (PSS) to power digital transformation, drive revenue growth and improve the passenger experience. Biman has also selected a further set of Sabre solutions as well as renewing its global distribution agreement with Sabre to help meet the demands of modern-day travelers, ensure availability across all points of sale, maximize customer acquisition, leverage its loyalty program and stimulate demand as industry recovery gains momentum.
"We're thrilled to embark on a new relationship with Sabre during this critical time for the travel industry," said
SabreSonic PSS is designed to automate and streamline sales and reservations processes, helping airlines maximize revenue opportunities, save costs, enhance inventory revenue optimization, extend their reach through partnerships and maximize efficiency and effectiveness of airline offerings. This latest deal further expands Sabre's global PSS footprint, with the company having announced SabreSonic PSS wins, during its most recent earnings call, expected to bring more than 40 million incremental passengers boarded to the platform.
As well as Sabre's comprehensive, passenger-centric PSS,
- Global Distribution System (GDS) in a long-term renewal agreement to distribute its fares and offers to hundreds of thousands of travel agents worldwide;
- Departure Control Suite to help Biman deliver a seamless and efficient airport experience with a robust solution for passenger reaccommodation. The suite will help in enabling a true walk-through experience at the airport through automation and self-service capabilities;
- SabreSonic Digital Experience a highly-extensible user interface framework that provides access to robust, end-to-end retail capabilities, enabling shop and book, ancillaries, payments and fulfilment all through self-service capabilities, helping the airline to develop a fully-responsive and configurable eCommerce website and mobile app in-line with Biman's digital transformation;
- SabreSonic CSS Digital Workspace with flexible mobile-ready workflows designed to improve agent productivity and enable them to deliver personalized customer service at the airport and call center;
- SabreSonic Direct Connect Platform to deliver a suite of shopping, booking, and fulfilment web services as well as a GUI to their travel agency or third-party partners, helping the airline deliver omni-channel travel experiences through capabilities that are built once, deployed many times;
- Sabre Application Programming Interface (API) Hub which provides a portfolio of comprehensive APIs that support a broad range of functionality, enabling speed-to-market and control over distribution across all channels;
- Data and Analytics/ Business Intelligence which delivers a layer of connected enterprise data by providing Biman with meaningful data and actionable intelligence for the entire airline enterprise; and
- Loyalty Management System to enable Biman to recognize, track and reward their most loyal customers across all touchpoints during their journeys, providing an improved customer experience and increased customer loyalty that results in repeat revenue and increased share of wallet.
"We know how difficult the current climate continues to be for the airline, and wider travel industry," said
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Biman's present Domestic destinations are Barishal, Chattogram, Cox's Bazar, Jashore, Rajshahi, Saidpur & Sylhet and International destinations are
Biman has a fleet of 21 state-of-the-art aircraft, which includes 04 (four) 777-300ER, 02 (two) 787-9, 04 (four) 787-8, 06 (six) 737-800 and 05 (five) Dash8-400 aircraft. Biman is the sole ground handling service provider for the foreign airlines operating flights to and from
In the last decade, Biman's on-ground and in-flight services have been improved to a great extent and reached to the level of the international standards. Biman is an IOSA (IATA Operational Safety Audit) certified airlines since 2008.
The airline is planning for gradual expansion of its network and fleet in the coming years, and expecting to resume its services to Chennai, Mumbai, Tokyo & Toronto and commence operation to Colombo, Male' & New York in near future.
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