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Avianca signs new multi-year distribution agreement with Sabre to drive agency sales and revenue growth
The three-year agreement will provide the agency community access to Avianca's content worldwide through the Sabre marketplace, including NDC offers
Avianca selected Sabre's global distribution system (GDS) to distribute its flights and services, providing Sabre-connected travel buyers and agencies with access to relevant content and choices. Avianca will also distribute its New Distribution Capability (NDC) content through the Sabre marketplace.
"Embracing NDC distribution and creating more differentiated content that reflects the needs and wants of today's traveler is more important than ever. At Avianca we are convinced that implementing NDC at scale is key to deliver better content and solutions to travelers," said Catalina Nannig, vice president of Sales & Distribution at Avianca. "Sabre is an important partner, and its robust and scalable solutions can help us optimize our global distribution strategy. We're thrilled to be joining Sabre's Beyond NDC family at this key moment for the travel industry."
Founded in 1919, Avianca is headquartered in Bogotá,
Going beyond NDC is a corporate priority for Sabre as an enabler of its vision to be the premier global technology platform in travel. Today, more than 3,000 agencies are shopping, booking, and servicing NDC content through the Sabre marketplace. Sabre is engaged with more than 25 airlines to distribute their NDC content through its GDS.
"As travel demand continues to pick up, NDC enables a more dynamic distribution environment where it is easier to adapt to changing market conditions," said Ana María Escobar, vice president of Sales & Customer Management – Airlines,
Sabre continues to invest in developing airline retailing technology to directly support specific airline distribution strategies and enable agencies efficient access and the ability to shop, book, and service new product offerings. The flexible and scalable nature of Sabre's broad suite of products can help airlines drive increased revenue, reduce costs, and deliver more personalized travel experiences.
AVIANCA GROUP INTERNATIONAL LIMITED includes Avianca -Star Alliance member-, LifeMiles and Avianca Cargo. In passenger transportation and with more than 102 years of continuous operation since 1919, Avianca is the leading airline in
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