Sabre tackles the airline industry's toughest retailing challenges from NDC to tomorrow's storefront
Sabre is pleased to announce
"Delivering a modern-day retail experience in third party channels requires changes across the distribution ecosystem. Sabre's Beyond NDC initiative is a great platform for cross-industry collaboration, which we see as an opportunity to deliver the benefits of NDC at scale, while minimizing disruption to our agencies and customers," said
Powered by its latest air shopping API, Sabre's NGS solution categorizes airline offerings by product attributes and normalizes the data for easy comparison shopping. This solution will deliver initial shopping results that include carriers' complete product lines, ensuring Sabre-connected travel agencies, online travel agencies and other third parties can provide better information to help travelers choose the offer that is right for them. In the second quarter, Sabre will collaborate with its Beyond NDC agency partners to test its Proof of Concept within Sabre Red 360.
"As content becomes more complex due to branded fares, a la carte ancillaries, bundling, and soon dynamic NDC offers, the industry faces another challenge - how to display the diverse offers in an easily comparable way," said
ATPCO is inviting interested parties to join its NGS working group of airlines, sales channels and technology providers including Sabre and Delta, to provide ongoing governance over the developing standards.
"The Next Generation Storefront will drive a more effective approach to shopping and a dramatic shift in how travelers think about overall value when buying flights," said
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