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Sabre introduces Retail Intelligence, enabling airlines to grow revenue opportunities through personalized retailing
Sabre Retail Intelligence is an innovative product suite that enables airlines to deliver personalized travel offers in both traditional and NDC channels. Powered by Sabre Travel AI™ – an innovative capability that integrates Sabre technology with Google Cloud's state-of-the-art AI technology and advanced machine-learning services – Retail Intelligence will allow airlines to dynamically provide offers to travelers based on preferences, marketplace insights and purchase probability, creating a more personalized and better traveler experience.
"We are facing a rapidly changing world and the travel ecosystem looks very different than it did just 18 months ago," said
Sabre Air Price IQ increases airlines' pricing agility and precision by allowing airlines to adapt quickly to changing marketplace conditions. Considering traveler segment and trip intent from the shopping request, the product supports an airline's efforts to maximize revenue opportunities while providing a seamless experience to travelers.
Sabre Ancillary IQ uses machine learning to present ancillary offers based on multiple factors, including real-time shopping data and purchase probability to increase incremental revenue opportunities and traveler satisfaction. As a result, airlines can deliver increased value and more choices to their travelers.
Both products can help airlines increase revenue opportunity by adapting quickly to changing marketplace conditions while enhancing customer satisfaction by offering travelers personalized offers that are just right for them.
"As travel retailing becomes more complex to meet increasingly sophisticated consumer expectations, the rules-based technology in use across the industry today will no longer deliver satisfactory results," said
Sabre's strategic partnership with Google established the Sabre + Google Innovation Framework, pairing Sabre's travel industry experience with Google Cloud's advanced artificial intelligence and machine learning capabilities, creating Sabre Travel AI. Utilizing this industry-first capability, Sabre will enable its current products with advanced machine-learning and artificial intelligence to power the retailing experience of the future in travel. The two companies are working to co-develop innovative new technology to bring customers modern, data-driven, omni-channel solutions that enable highly personalized traveler experiences.
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Sabre Contacts:
kristin.hays@sabre.com
heidi.castle@sabre.com
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