Alila Hotels and Resorts Drive Personalized Retailing Strategy with Sabre's SynXis Platform
With properties located across Asia Pacific, the Alila experience is centered around a deep understanding of the needs of their guests who seek opportunities for intimate cultural interactions within curated, global destinations. "We needed to know how to capitalize on the personalized experiences that we offer at each resort, while promoting the brand," said Alonzo Kaya, group director of digital & e-commerce, Alila Hotels & Resorts. "Sabre's deep industry expertise and cutting-edge solutions allowed us to upscale and align our digital marketing efforts and ensure that our investments provide a centralized source of data for all of our guests. This partnership gives us the ability to produce offers personalized to the guest profile, which has led to significant revenue growth for numerous properties," he added.
Previously working within a highly siloed environment, Alila Hotel and Resorts chose to overhaul their digital strategy. Leveraging the consultative expertise of Sabre's Digital Experience (DX) and powerful SynXis platform helped uncover discrepancies within their digital booking process which gave Alila Hotels & Resorts the ability to develop and execute a strategy to drive direct online bookings. This proved to be an essential step to centralize customer data and promote tailored experiences to key guest segments. Ultimately, taking full advantage of their own data helped the Alila brand appeal to a demographic who is motivated, not by price, but by the draw of handcrafted luxury.
About Alila Hotels and Resorts
The hallmark of Alila is the combination of innovative design and crafted luxury in unique locations, set apart by an unprecedented level of personalised hospitality, private spaces and bespoke journeys. Alila means "Surprise" in Sanskrit, which suitably describes the refreshing character of our properties and impressions of our guests when they stay with us. To stay at any of Alila's hotels and resorts is to embark on a destination experience. Be it in recreating the flavours of the local cuisine, enhancing your well-being through ancient healing arts or the thrill of adventure sports... Re-discover the luxury of living at Alila.
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