Al Murshed Travel and Tourism signs an exclusive agreement with Sabre
This renewal provides Al Murshed Travel with continued access to Sabre's portfolio of innovative technology and its intelligent platform, Sabre Red 360, allowing it to effectively harness data and deliver superior content to its travelers. This unique technology will help enable the travel company to differentiate its offering, compete more effectively and grow faster in the region, as well as expand into the online sector.
"Al Murshed Travel is rapidly growing and has plans to expand into the online travel space," said
As a key part of its goal to leverage the growth of online travel in the
"Sabre understands our diverse market and its challenges and has a broad portfolio of products that help us do our job effectively and efficiently," said Salah Al Murshed, managing director, Al Murshed Travel and Tourism. "Sabre is a trusted and vital supplier to us and we have become more competitive and relevant in the market with its support. We are working to leverage its expertise and innovations to grow in the online space and serve our customers even better and more efficiently in the future."
Sabre's travel marketplace plays an important role in facilitating the marketing and sale of airfares, hotel rooms, rental cars, rail tickets and other types of travel, to more than 425,000 travel agents and thousands of corporations who use it to shop, book and manage travel. It is one of the world's largest marketplaces, processing over US
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