Sabre to offer NDC-enabled solutions in 2018
"NDC standards introduce tremendous opportunity for Sabre's business, our customers and the industry overall – to the ultimate benefit of travelers as we model a new and differentiated travel experience," said
Morgan leads Sabre's company-wide effort to invest Beyond NDC across its retailing, distribution and fulfillment solutions. Her team is also looking past the near-term goals of NDC to define the future of intelligent airline retailing in both direct and indirect channels.
Sabre is uniquely positioned to deliver technology that shapes a traveler's end-to-end journey from offer creation through fulfillment. In 2018, Sabre plans to launch new service-enabled APIs and enhanced capabilities in the Sabre Red Workspace that will allow customers to shop and book NDC content alongside traditional content. To prepare for this functionality, the company is already working closely with customers including
As one of the few companies best positioned to deliver an end-to-end NDC solution, Sabre's "Beyond NDC" initiative extends far beyond the upcoming introduction of its API. In the fourth quarter Sabre will bring to market the industry's first Digital Airline Commercial Platform, marking a major advancement in the capabilities airlines will have to seamlessly leverage data-driven insights to dynamically and intelligently market their services, fulfill across all channels, and deliver a personalized customer experience. More advanced capabilities will follow in 2019, including NDC-enabled offer and order management, giving its airline customers a competitive edge to truly differentiate their offerings.
"We're currently in discussions with a number of airline and agency customers on an NDC-enabled pilot program," said Morgan. "The goal is to collaborate with strategic pilot partners on development and integration with our solutions, testing our end-to-end capabilities to process NDC-enabled offers."
In October last year, CEO
"NDC-enabled technology represents a monumental step forward for the travel industry as we modernize retailing and distribution solutions to meet evolving customer expectations," said Morgan. "The NDC standards are a promising start, but Sabre will innovate beyond NDC to make the promise a reality."
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