Sabre makes major innovation announcement to bring industry-first Digital Airline Commercial Platform to market at Sabre Technology Exchange
Shirk highlighted Sabre's unique position at the intersection of travel and technology with retailing, distribution and fulfillment at its core. "The development of our new flexible and open Digital Airline Commercial Platform marks a major advancement in the capabilities airlines will have to seamlessly leverage data-driven insights to dynamically and intelligently market their services, fulfill across all channels, and deliver a personalized customer experience," said Shirk.
Sabre Leadership further discussed Sabre's new Digital Commercial Platform vision and strategy by announcing plans to bring the industry differentiating technology to market via a phased launch approach. Starting in Q4 2018, digital transformation through intelligent retailing, inclusive of an ultra-fast shopping engine, a flexible and open Microservices Hub, Dynamic Pricing and a mobile first, consumer grade Digital Agent Interface will be delivered. Additional advanced capabilities will follow and include deeper integration across commercial planning, NDC-enabled offer and order management, extended innovation to the Microservices Hub and expanded global cloud deployment.
Shirk reiterated Sabre's commitment to the new, game-changing platform and stated, "Our industry-only Digital Airline Commercial Platform will give our customer community the competitive edge to truly differentiate their airlines in a very challenging environment. We look forward to partnering closely with our thought-leading customers to bring these innovative solutions and technology to the market."
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